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TAC x CRV Ready Campaign Launch
THE CHALLENGE
Nearly 1 in 5 drivers and riders killed on Victorian roads are over the legal alcohol limit. TAC and Country Racing Victoria needed to promote safer travel to and from race days, without dampening the celebration.
What we did
Assemble led strategy and production for Ready, tapping into the community pride of country racing to share one message: if we all get home safely, everyone wins.
THE OUTCOME
Built into the fabric of the TAC and CRV partnership, Ready reaches every club, every event, every season
01
End-to-end campaign
A campaign platform built around real unsung heroes: Police, Ambulance Victoria and SES
02
Paid Meta partnership
Paid Meta partnership targeting regional audiences
03
Multi-channel rollout
Multi-channel rollout across TAC, CRV and 50+ club channels
04
On-ground activations
On-ground activations, including race book ads and big screen content
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