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TAC Safe Migration — School Communications System
CHALLENGE
Schools are already drowning in communication. Parents are tuning out.
TAC needed to reach school families with its Safe Migration road safety campaign without adding to the noise.
Insight
School families need the right message to reach them at the right time, through channels they're already paying attention to.
OUTCOME
A three-phase communications system aligned to the school calendar — Introduction, Amplification, and Reminder.
Rather than handing schools a one-off asset pack, we built a plug-and-play framework they could use year after year with minimal effort.
01
Introducing the program to primary and secondary schools
eDMs and physical letters sent to schools, introducing the program to the decision makers.
02
Creating sharable assets for schools
Social tiles, newsletter segments and WhatsApp messages for schools to share with parents and carers.
03
Schools packs with shareable assets
A complete Schools Pack with all resources in one place.
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