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TAC Safe Migration — School Communications System
THE CHALLENGE
Schools are already drowning in communication. Parents are tuning out. TAC needed to reach school families with their Safe Migration road safety campaign without adding to the noise.
What we did
Assemble designed a three-phase communications system aligned to the school calendar — Introduction, Amplification, and Reminder.
Rather than handing schools a one-off asset pack, we built a plug-and-play framework they could use year after year with minimal effort.
THE OUTCOME
A scalable, evergreen communications system that removes friction for schools and keeps TAC’s road safety message alive across the entire school year — not just at launch.
01
Introducing the program to primary and secondary schools
eDMs and physical letters sent to schools, introducing the program to the decision makers.
02
Creating sharable assets for schools
Social tiles, newsletter segments and WhatsApp messages for schools to share with parents and carers.
03
Schools packs with shareable assets
A complete Schools Pack with all resources in one place.
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