TAC Commnunity Grant Projects
THE CHALLENGE
TAC's Community and Local Government Grants programme funds real change on the ground. The challenge was to capture that impact authentically, in a way that resonates with the public and motivates other organisations to apply.
What we did
Surf Coast Shire - Assemble scripted and directed two films following the stories of local cyclists; Kerstin and Michael.
Clontarf Foundation - We spent time with the Clontarf community in Mildura, attending a local footy game and meeting the young men the programme supports, to capture the real impact of TAC's grant.
THE OUTCOME
THE OUTCOME
Two content suites, two proof points for real impact. Everyday people speaking to the behaviour change these grants have made in their everyday lives. Both are driving TAC community grant applications across Victoria.
01
CYCLIST-LED STORYTELLING
Turning a data-led cycling trial into real stories, through real local riders, that motivate other councils to apply for TAC grants.
02
SOCIAL CUTDOWNS
One-minute cutdowns in 9:16 and 16:9 for TAC's social media, YouTube and website.
03
CLONTARF CONTENT SUITE
Stills and video on the road safety program and its impact on young Aboriginal men learning to drive.
04
GRANT ADVOCACY CONTENT
Content to drive TAC grant applications from other councils and organisations across Victoria.
CLONTARF FOUNDATION
Surf coast shire
