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Department of Education — Teach The Future
Campaign Launch

CHALLENGE

Teaching is misunderstood, and familiar myths are putting people off considering it as a career.

insight

People can be put off a career by what they think they know about it. Challenging assumptions can open them up to a different perspective.

OUTCOME

A bold creative platform that reframed teaching as purposeful, meaningful and worth choosing, using the unexpected voices of public school students to challenge preconceptions.

Copy of Teach the future Studier 15_Online 04_9x16 (1).mp4

Copy of Teach the future Switchers 15_Online 04_9x16 (1).mp4

Teach the future Studier 30_Online 04 (1).mp4

Copy of Copy of Teach the future Time Traveller 6 sec_Online 04_9x16.mp4

Copy of Teach the future Favourite Teacher 6 sec_Online 04 Revised_9x16 (1).mp4

Teach the Future Campaign Launch posters in Victoria

Teach the Future campaign: Be someone's favourite teacher.

01

brand development

Full brand development, including new logo, colour palette, fonts and guidelines

02

multi-channel campaign

A multi-channel campaign spanning BVOD, YouTube, OOH, Meta, TikTok, Snapchat and Print

03

integration

30-second TVCs and social cutdowns built around real-world scenarios delivered by students

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