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Department of Education — Teach in Victoria International Campaign

CHALLENGE

Attracting teachers from the UK and South Africa meant overcoming the uncertainty of relocating across the world to teach in regional Victoria.

insight

Moving across the world feels less daunting when you can picture yourself on the other side. First-hand stories help turn an unfamiliar future into a tangible possibility.

OUTCOME

Authentic POV and day-in-the-life content showing the reality of teaching, community and lifestyle in regional Victoria, helping prospective recruits imagine what their own life there could look like.

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01

social-first videos

8 x paid social campaign videos live across the UK and South Africa

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02

POV DITL style

POV and day-in-the-life content from real teachers who moved from overseas to teach in Victoria.

03

creative

Creative designed to remove the fear factor from relocating

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