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Department of Education — Teach The Future (Phase 2)
CHALLENGE
Phase 1 had introduced a new perspective, but prospective teachers needed a more personal reason to connect with the profession.
insight
Hearing from students about the difference teachers make brings the purpose of teaching to life, helping prospective teachers see the impact they could have.
OUTCOME
A social-first content suite featuring authentic student and teacher voices, bringing the human impact, rewards and diversity of teaching closer to prospective teachers.
01
social-first videos
A suite of 30-second vertical social videos (9:16 and 4:5)
02
vox-pop style
Vox pop-led content featuring real student and teacher voices
03
cutdowns for paid
15s and 6-second cutdowns for paid social
Phase 2 produced with inclusive production principles. Accredited by Inclusively Made.
Gallery
See our work in photos
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