If we all get home safely, everyone wins.
OUR MISSION
Twenty years of partnership. One message. Three seasons of making it impossible to ignore.
CLIENT
TAC × COUNTRY RACING VICTORIA
SERVICES
Campaign Strategy · Content & Motion Production · Influencer Strategy · Meta Management · Organic Social · Experiential
Year three —
The TAC Home Straight
> Influencer-led Reels targeting under-reached young males 18–34
> 20th anniversary documentary content with racing ambassador Reece Goodwin
> Hyper-local Meta campaign across 50+ events
> Content strategy and rollout for partnership channels
> On-ground POS + activations with LOCO Group
Year two —
Community storytelling
> Trainers, superfans and racegoers sharing how they're getting home safely
> Vox-pop content rolled out across TAC, CRV and 50+ club channels
> On-ground POS + activations with LOCO Group.
Year one — Launch
> Launched across 50+ Country Cups celebrating race day's real heroes — Victoria Police, Ambulance Victoria, the SES
> Meta campaign targeting regional audiences in the 7 days before each event
> On-ground POS + activations with LOCO Group.
Meta paid report from March 2026 (reaching 258,294 Victorians in regional communities across 9 race meets).