Tourism Australia

CHALLENGE

Tourism Australia sells experiences it doesn't own. The operators behind them are often small businesses without the content to show visitors what they actually get.

insight

Showing the real people, personal moments and details behind an experience helps visitors picture themselves there and gives them a reason to choose it.

OUTCOME

Photography and video across the Great Ocean Road, Geelong and the Bellarine Peninsula, managed end to end, from story production to edit. The content now lives on the Visit Victoria content hub.

45

Victorian tourism operators captured

45

One-minute films, voiced by the operators

8

Months of production across three regions

40

Enhanced and retouched images per operator