Teacher recruitment campaign Victoria
OUR MISSION
Victoria needs more teachers. We've spent three years helping the Department of Education make the profession impossible to ignore.
OUR MISSION
CLIENT
DEPARTMENT OF EDUCATION VICTORIA
SERVICES
Creative Strategy · Brand Development · Campaign Production · Motion & Stills · Social-First Content · Multi-Channel Media
Year three — Go global
> Targeting international teachers considering a move to Victoria
> POV and day-in-the-life stories from teachers already living and working in regional Victorian schools
> Showing the real thing — the classroom, the community, the lifestyle
> Built to make the move feel less like a leap and more like a no-brainer
Year two — Social first
> Took the campaign off broadcast and into the feed
> Students spoke directly to camera, recruiting teachers from their own social platforms
> Native, in-feed content that felt organic — not like an ad
> Reinforced teaching as purposeful, diverse and genuinely rewarding
> Accredited Inclusively Made production
Year one — Launch
> Full rebrand: new logo, colour palette, fonts and brand guidelines
> 30-second TVC and social cutdowns across BVOD, YouTube, OOH, Meta, TikTok, Snapchat and Print
> Flipped the script — students made the pitch, not the government
> Real classroom moments, real impact
