top of page

Teacher recruitment campaign Victoria

Department of Education

OUR MISSION

Victoria needs more teachers. We've spent three years helping the Department of Education make the profession impossible to ignore.

CLIENT

DEPARTMENT OF EDUCATION VICTORIA

SERVICES

Creative Strategy · Brand Development · Campaign Production · Motion & Stills · Social-First Content · Multi-Channel Media

Year one — Launch

> Full rebrand: new logo, colour palette, fonts and brand guidelines

> 30-second TVC and social cutdowns across BVOD, YouTube, OOH, Meta, TikTok, Snapchat and Print

> Flipped the script — students made the pitch, not the government

> Real classroom moments, real impact

Teach the future Studier 30_Online 04 (1).mp4

Copy of Teach the future Switchers 15_Online 04_9x16 (1).mp4

Copy of Teach the future Studier 15_Online 04_9x16 (1).mp4

Copy of Copy of Teach the future Time Traveller 6 sec_Online 04_9x16.mp4

Copy of Teach the future Favourite Teacher 6 sec_Online 04 Revised_9x16 (1).mp4

Teaching careers billboard: Teach Anywhere, Be a Teacher, Fast Forward

Three search bars with 'Teach the Future'

YOU CAN TEACH IN REGIONAL VICTORIA. Two women smiling, text 'Teach the Future'.

"This ad genuinely inspires people to become teachers" - Professor Donna King, Head of Education ACU

"Love that you have students to promote teaching" - Jenny Bromley, High School Principal

Year two — Social first

> Took the campaign off broadcast and into the feed

> Students spoke directly to camera, recruiting teachers from their own social platforms

> Native, in-feed content that felt organic — not like an ad

> Reinforced teaching as purposeful, diverse and genuinely rewarding

> Accredited Inclusively Made production

WEB_03_TTFE - COMBINED MAKE A DIFFERENCE MASTER 01 30s SUBS.mov

TTF Extension Hype reel (6).mp4

TTF Extension Hype reel (6).mp4

TTF Extension Hype reel (7).mp4

download (9).mp4

TTF Extension Hype reel (4).mp4

01 / 10

Year three — Go global

> Targeting international teachers considering a move to Victoria

> POV and day-in-the-life stories from teachers already living and working in regional Victorian schools

> Showing the real thing — the classroom, the community, the lifestyle

> Built to make the move feel less like a leap and more like a no-brainer

Edit 6.mp4

Edit 8.mp4

Edit 4.mp4

Edit 4 - Hayley (England) VLOG STYLE V8 - 9x16.mov

Edit 2.mp4

Edit 1.mp4

Edit 3.mp4

Edit 2 (2).mp4

01 / 04

Mockup 1

Next project: TAC x Country Racing Victoria

bottom of page