If we all get home safely, everyone wins.
OUR MISSION
Twenty years of partnership. One message. Three seasons of making it impossible to ignore.
Twenty years of partnership. One message. Three seasons of making it impossible to ignore.
TAC x Country Racing Victoria
If we all get home safely, everyone wins.
CLIENT
TAC × COUNTRY RACING VICTORIA
SERVICES
Campaign Strategy · Content & Motion Production · Influencer Strategy · Meta Management · Organic Social · Experiential
Year three —
The TAC Home Straight
> Influencer-led Reels targeting under-reached young males 18–34
> 20th anniversary documentary content with racing ambassador Reece Goodwin
> Hyper-local Meta campaign across 50+ events
> Content strategy and rollout for partnership channels
> On-ground POS + activations with LOCO Group
Year two —
Community storytelling
> Trainers, superfans and racegoers sharing how they're getting home safely
> Vox-pop content rolled out across TAC, CRV and 50+ club channels
> On-ground POS + activations with LOCO Group.
Year one — Launch
> Launched across 50+ Country Cups celebrating race day's real heroes — Victoria Police, Ambulance Victoria, the SES
> Meta campaign targeting regional audiences in the 7 days before each event
> On-ground POS + activations with LOCO Group.