Almost a decade of TAC Road Safety campaigns Victoria.
OUR MISSION
From fatigued families to motorcycle communities, we've helped TAC reach the road users who need the message most.
From fatigued families to motorcycle communities, we've helped TAC reach the road users who need the message most.
Transport Accident Commission (TAC)
Almost a decade of TAC Road Safety Campains
CLIENT
TAC (Transport Accident Commission)
SERVICES
Content Strategy · Tone of Voice · Website Refresh · Production · Meta Management · Event Activations · Brand Design
Vehicle Safety
> Photography representing diverse road users across vehicle safety campaigns
> Real-life vox-pop interviews across a range of demographics
> Brand activation designs at the Melbourne Show and F1
> On-set production with F1 driver Romain Grosjean
Fatigue — Pause Stop
> Multi-channel campaign encouraging drivers to stop every two hours
> Meta ads, content creators and on-ground activations targeting families during school holidays and long weekends
Motorcyclists — Spokes
> Spokes website refresh with a rider-first tone of voice, content strategy and new user journey
> Documentary and vox-pop rider stories that make safety messages actually land
> Always on content strategy rolled out via eDMs and partnership channels